Best Joyz is a start-up and will be a food delivery for healthy food. Healthy based on the standards of current nutritional and medical sciences (s.o. Dr. William David, Dr. Ulrich Strunz, Dr Dalvid Perlmutter). I don‘t follow any „nutritional religion“ or special food trends (like vegan). I simply offer, what is truely healthy. If you need something to refer, you can think in the ways of paleo or lowcarb (just to get a direction).
My mission with Best Joyz is to help people -also the ones I love- to follow a healthyer lifestyle by seducing them to eat healthy food. I want to make it both easy also attractive to them. It is my personal transformation of that matter. I know I cannot force them to a healthy lifestyle but I can make an offer... an offer they can‘t refuse ;) My meals will be well composed, creative, healthy and of course very tasty.
For the brand I wish my customers to connect Best Joyz with energy (in terms of vitality), health and joy. The logo should be something different than typical health-logos (leafs, apple, hearts and so on). As you can see, I have no special color preferences. Yes, I like green and green is the very obvious color for my business which is why I don‘t want to exclude it. But I want to emphasize one more time that there is every direction thinkable for me... as long as it looks high-class/ high-quality and unique. I prefer a simple, plain design by the motto: „less is more“.
As you will see later here, I added a tool named „Limbic map“ which describes the 3 main limibic instuctions (balance, dominance and stimulance) including some typical values. I want Best Joyz to be positioned in the area of „dominance“. Typically motivation for health is to be and stay effective, productive and powerful —> „If I got all that, I will be more successful.“ This target-customer has a high demand on both quality and taste of the offered meals —> „The best is just good enough for me.“ (I exaggerate a bit).