Thank you very much Vatz. Sorry for the unforeseen delays on my part.
How Beer Enthusiast started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
The logo is for our celebration of flavours, BEER13. We are gathering some of our best craftbreweries, and celebrating their beer in addition to handcrafted food, wine, sake, mead and cider.
Each year it changes the number, so in 2013 its BEER13, 2014 its BEER14 and so on.
The festival is aimed towards the professional marked, on-trade and off-trade.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are very open regarding the logo design, but there is a few things we really want it to expresse:
* Craftmanship - The producers involved in the festival is small, privatly owned producers. We focus on handcrafted products, and we really like the logo to show that
* Customizability - As mentioned before, we are going to change the name each year (BEER13, BEER14, BEER15). So if the number is easy to change that would be an advantage for the design.