Bear Creek Family Dental Needs a Great Logo to Kick Start Our Practice!

Bear Creek Family Dental

We are a new family dental practice. Our target audience is families of all ages.

We are located in Columbia, Missouri which is home of the University of Missouri journalism school. Practically speaking, this means that the community sees some great design and high production value. We want this logo to be a clean, classic logo that can stand up to the creative work coming out of the University.
For the logo itself, it's important that "Dental" takes center stage. This logo will appear not only on letterhead/promotional materials, but on a lit sign outside the building. It's important for the logo to be easy to read from a distance and easily recognizable as a dental office.
As far as the logo itself, if there is a bear, creek, and/or tooth on the logo, it needs to NOT look tacky or overstated. It should be subtle and cleanly integrated. It is also okay to not have any of those three images on the logo and focus on the words/colors. Please NO paw prints.
The office itself will likely have grays and blues in the furniture/paint. A logo that could "fit" with the office would be ideal. However, if you have a great idea, we are not 100% set on colors and the right design could influence our vision. Regardless, we don't want any "crazy" colors like neons or pink.