The product is being developed by Cab Call Communications Ltd. It uses mobile phone technology to connect customers to suppliers. The patented product is called, WINI (which stand's for "When I Need It - Where I Need It"). We are launching this to the taxi industry first with plans to integrate the WINI system to other markets internationally.
The WINI system ensures that you the customer is connected, through your mobile phone, to the next available taxi in your immediate area. No more wait times or callling various taxi companies. It also provides additional security by sending a text message to your phone with the driver's details, registration no. etc.
We are currently right in the middle of the development and are planning to launch December/January.
Our target audience is the entire general public - which provides challenges in itself!
We see this product mainly used for the taxi industry. The logo will be used across cities on cars, buses, bus shelter advertising etc.
The audience needs to identify the following criteria with the logo:
- easy to use
- brand leader in the market
- with a fun feel (not corporate)
We need a simple, fun logo that will appeal to the general public, it needs to be easily identifiable and to stand out if it's on car, advertising etc. Something bold with a strong colour. Nothing complicated.
The logo needs to work in international markets . This is an exciting project for the right designer as the potential of the WINI product has many facets.
You can choose whether you use the letters or not, the important thing is that when the public sees the unique logo they instantly know it's the WINI system. The anagram "When I Need It - Where I Need It" does not need to be used in the logo generation at this time, it can be added during the stationery design stage. You may design along the lines of a wheel or simply an unusual shape. Get your creative juices flowing! Thinking outside the box on this one is what we're looking for.
Please do not use any stock images or clipart in the logo.
The winning logo should be available for use in:
Adobe Illustrator (.ai)
Adobe Photoshop (.psd)
If using any fonts please identify/provide any fonts used.
This is the initial phase, the winning design will have the opportunity to develop further branding work - website design, stationery, etc. We're starting with Winicabs but hope that in the future there will be Winilocksmiths, Winibreakdown service, Winidoc etc.