Our principal focus is a corporate logo for Convergence Foods versus a logo for specific products. .
We need a logo that messages the concept of "mashing" categories to create new products, i.e., converged products. However, it has to also message the customer expectations shown in the previous section. A few guidelines:
1. No Cartoons - nohting funny about reinventing innovation in the food industry; it is serious business
2. The typeface should be clear, simple and bold. We want something that stands out.
3. Use of carefully chosen graphic to convey the concept of convergence should be considered - but not mandatory
We do not have ANY existing logos to reference, Be creative, just as our cornerstone is to be creative. Please feel free to experiment with colors remembering professionalism is important!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo