Sammynerva pretty much nailed the request on the first try, but was also super open and responsive to small tweaks before the business award. Really appreciate the simplicity and power of the logo created!
How Scotteferguson started their logo design journey
HeroDynamix is a technology-based company offering geographic marketing strategies intended to enhance your marketing efforts through GIS. We use GIS(Geographic Information Systems) as the backbone of our technology. We help clients visualize their marketing efforts through the use of maps. The concept of GIS was invented by ESRI. This concept is similar to Google maps where the use of relevant information is overlayed onto a basemap. There can be one or many layers needed to convey a particular scenario. Specific information about any object on the map can be queried and displayed. We have provided interactive websites that show client territories or store locations. We have provided custom driving directions from a home to a store location. We offer full mapping solutions, from collecting data to serving it on the web. Our GIS consulting can be used within any company looking to provide more intelligence behind their data...this could literally be any company!
Bottom line: we use GIS to enhance business intelligence
Tell us a bit about who you are and the people you reach
Our goal is to find marketing companies looking for that competitive edge. We want to be the value-added service to their marketing efforts. By adding our mapping technology, we can give more intelligence behind their efforts.
Others may include direct mail companies, or anyone that distributes direct mail.
Like I mentioned above...nearly any company that collects data or needs more intelligence behind their business can use our service.
We are looking for a clean, professional logo. We have used our current logo for 2 years now and want to come up with something that is completely original, but not too outrageous. Something that gives strength, but not overpowering. Our company name has received plenty of positive feedback. It would be nice to have a logo icon that be as memorable as our name. Use these words when conceptualizing a logo... Location, Map, Dynamic, Hero.
We use green and shades of gray for our current logo. I'd like to use the same color schemes but would be open to other colors if they really fit the logo schema. I'd like to have a logo design that looks as good in black & white as it does in color.
I'm excited to use this service in hopes of finding that perfect new logo. We're ready to re-brand our image and are hoping someone out there can be the hero with a winning design.
*Make sure to add the trademark (TM) and "Location Intelligence" as the tagline.