We've attached some images to help serve as a guide. It's all about the letters and the font, we're not overly keen on needing an illustration. Logo should be in the same font type, either all lowercase or all upper case.
We'd like the logo to be a vector, so we can potentially use it for print and media - or at the very least, easy for people to recreate. Bold block colours are good, again please see our attached file.
We realise that THIS IS THE BEST OF is a lot of letters, but you can have fun with it. You could shorten it to THIS THE BEST OF and highlight maybe the "IS" to give the logo a unique twist.
Think bright, clean, creative, snappy, impact, irreverent.