ahood got their new logo design by running a design contest:
Barrenjoey Brewing logo
Check out ahood's Logo design contest…
Food & Drink
Barrenjoey Brewing is a craft beer brewer based in the Northern Beaches of Sydney ( Palm Beach) . It general ethos is to evoke the taste of the beach and hark back to the simplicity of 1970s Australia – a less complicated but carefree era with high quality. 1970’s Northern Beaches , Sydney was a salt encrusted sunburnt beach culture. Our target consumers that grew up in that time are now older high value consumers ( think Peroni drinkers after the association of Italian summer/Riveria) that are looking for a premium product. Our company is anchored by this idea and will use interesting marketing and local collaborations to promote it. Barrenjoey Lighthouse and Headland is located in Palm Beach and the headland is Sydney's Northern Beaches most northern point. Palm Beach connects to the headland. It is iconic and also known to many from featuring in the TV show Home and Away. A brief history of the Barrenjoey Headland is : https://dictionaryofsydney.org/entry/barrenjoey
Brand Brief – Barrenjoey Brewing logo Our brief is to design a logo for Barrenjoey Brewing - sophisticated, contemporary targeting a premium segment of the beer market. It can be used as a corporate logo, could be used as part of a bottle or can label and also on merchandise ( caps, tea shirts, sweat shirts etc). The logo should incorporate the words “Barrenjoey Brewing.” The logo doesn't necessarily have to use the lighthouse - its s a headland and connected to a beach. Relevant Images Images of that time include Australian Sandman panel vans decorated with surf culture images and often used strong colours. The surfer image evokes the freedom of the time and joy of the surf Google undecorated Sandman panel vans and note the strong colours and a curved stripe down the side ( this could be a cue for the logo) Other images can be found by googling 1970’s surf culture. Google an aerial image of Barrenjoey Headland and lighthouse looking back to Palm Beach [ the sweep of the headland may be a cue for the logo] Images can be found by googling Barrenjoey Headland, Barrenjoey Lighthouse or Palm Beach, Sydney, Australia
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
ahood collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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