Completed contest

!BarPasta - Industrial Chic Pasta Bar

rvdb needed a new logo design and created a contest on 99designs.

A winner was selected from 328 designs submitted by 95 freelance designers.

328
entries
95
designers
1
winner

One of the designers who made it happen

Winner - bold_estudio
She is great to work with! Committed, competent and always available to make the adjustments you need. Thank you for the incredible work ! It is exactly how I expected. Loved to work with you :)
- Anonymous

How rvdb started their logo design journey

Company name

!BarPasta

Overview

Thank you for considering to participate.

!BarPasta sells fresh gourmet pasta dishes as ‘fast-food’ in a trendy setting.

Central to the formula is the ‘PastaPod’, which is the premium container the pasta is served in. (For easy eat-in or take-out).

!BarPasta: real good food fast.

Example of products:

Pappardelle pasta hand-tossed with pine nuts, mozzarella, olive oil marinated cherry tomatoes and rucola salad

Tagliatelle with roasted pumpkin, caramelized red onion and grilled ham

Rigatoni with grilled moroccan chicken and mint

Classic Spaghetti Carbonara

Classic Spaghetti Bolognese

Tell us a bit about who you are and the people you reach

Everyone with an appetite who appreciates quality, fresh and healthy.
Age group: 16-55
Cosmopolitan
Appreciates quality - healthy - fresh

Requirements

• What is the overall goal of the new logo?

This is a company logo.
Start-up.

• What are we trying to communicate and why?

Product:
Quality
Fresh
Healthy
Fast
Simple
Value for money

Identity/ interior:
Factory-chic
Raw concrete
Industrial steel
Sand blasted brickwork
Open Space
Natural Light
Earth tones

• How do we differ from competitors?

New formula: exceptionally good pasta served as fast food.
Food of the same quality as you would eat in a 5star restaurant is now served to eat-in or take out-in a casual, trendy, factory-chic type setting.

Price point is in the upper scale of fast food industry: average US$10/ check.

For the reason of wanting to communicate we are different, we chose the name: !BarPasta - (turn around of the more logical name PastaBar)
Please use the same combination of capitals versus lower case 'B' in capital, 'P' in capital - rest in lower case

• Benchmarks

http://www.wagamama.com/

http://www.pret.com/

http://www.pizzaexpress.com/

• Other

Logo in one word: Industrial Chic

Please use these colors:
Color set #1:
Light grey/ blue
Dark grey/ blue
White
Black
Light red (a pinkish red)
See photos

Or alternatively: Color set #2
Cream white
Red
Black
White
See photo

*EDIT* JULY 6 - ADDITIONAL INFORMATION:

PLEASE DO NOT USE FONTS THAT ARE MEANT TO LOOK LIKE PASTA SHAPES ETC

PLEASE DO NOT USE PICTURES OR PICTORIAL MARKS THAT LOOK LIKE PASTA SHAPES

WE DO ENCOURAGE GENERAL PICTORIAL MARKS LIKE FOR EXAMPLE THE STAR IN THE WAGAMAMA LOGO (SEE SITE)

FOR FURTHER INSPIRATION AND ILLUSTRATION THERE IS AN UPLOAD OF THE PIZZA FIREZZA LOGO - ALTHOUGH WE ARE LOOKING FOR DIFFERENT COLORS, THIS LOGO COMES CLOSER TO WHAT WE ARE LOOKING FOR IN TERMS OF FONT AND PICTORIAL MARK

THANK YOU

Custom package

$378

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Deliverables

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