Barista Royal - the social coffee roasters need a powerful new logo

Barista Royal

the social coffee roasters

Barista Royal - the social coffee roasters is a brand that offers premium coffee with an added value: our roasters are handicapped/disabled people, and we help them with their integration, with this meaningful project.
Our premium priced Coffee is produced from the best selection of beans, Hand crafted and slow roasted, leading to superior aroma -this makes our coffee royal.
Our target group are both male(40%) and female (60%), aged 30 - 60 of middle-high income level. They like food. They are willing to pay a bit more for quality. They like to support social engagement.
Design: As the coffee is premium, the Logo should display quality. We therefore suggest 2 colours and a rather classical design. Elements to integrate might be a coffee bean and a crown (royal). Coffee drinkers love the smell of a hot coffee-maybe we can also integrate this, by drawing the steam over a cup. The Logo needs to be clear in structure, easy to understand and stick in mind. Customers should be proud to see it on their cup or even want to wear it on a shirt.

Examples for Logos we like:

https://images.app.goo.gl/12QCzQ6whb9LxiT46 - the lion is a good Element, displaying strength - please do not only submit lions :)

https://images.app.goo.gl/CZYC3g6dmqXtFJGi8

Additional gratuity will be added, once project is satisfactorily finished