My business partner and I are avid followers of Mixed Martial Arts(MMA) and we are launching a new apparel brand name(Bang MMA) in the mixed martial arts/sports arena. Over the years we have seen the sport evolve from a small background to a multi-billion dollar industry. This growth has produced several companies vying for the MMA apparel market share. Although some of these companies have seen rapid growth, we feel like their designs lack ingenuity and often times come across as monotonous. We are trying to change that by offering an alternative that represents fighting mantra that is not just restricted to MMA. We are going to offer a brand name that embodies battling against any opponent or obstacle no matter how overpowering it may seem and facing life head on with a fighting, "bang"-ing mentality.
Target demograph is primarily 18-55 year old males but does not categorically exclude others. Ideal target is 22-35 year old athletic male that is somewhat bored with the redundancy of MMA Apparel.
A bold, high impact Logo design that can carry the message through to the targeted audience. The logo has to present attitude and an controlled aggression. NO brush font please. Logo has to be screen print friendly as it will be used on fabric. All ideas and directions are welcome as long the fighting mantra of "Bang MMA" comes through.