My business partner Trae and I are a couple of 30-year-old guys with a lot of experience in an insurance and employee discount company. We have decided to branch out on our own in the employee discount business and leave the stodgy insurance side behind. We want to drive this side of employee benefits into a new, younger, easier direction. Basically, we want to make the experience of accessing employee discounts easier and less like an insurance website. We aim to innovate, and we would like our image to do the same.
Tell us a bit about who you are and the people you reach
The people visiting our site are large employee groups of all ages, shapes, sizes, colors, hair-do's, and technical abilities. This audience is shopping online for various products and services. We want something pleasing to the eye and easy to read. This group likes simplicity and something eye-catching.
The logo is largely up to you, designer. It needs to be eye-catching, sleek, and simple. Easy to read and perhaps glossy. Some ideas discussed were various blues on a dark grey or black field. Also, the home page resembles a crosshairs, but this symbol as a logo is just an idea. These were discussed, but nothing is set in stone and please feel free to be creative.