One thing that our company focuses on is R&D and finding innovative ways to help our customers protect their data. So things like "trusted", "innovative" and "strong" are the impressions to convey.
Attached is our current logo.
- I semi-hate the current logo because it feels gimmicky, the cloud looks like a loaf of bread in front of a lock, gradients are added for no apparent reason or purpose other than for design sake
- It doesn't say anything about the company or what we do/stand for is probably my biggest problem with the logo (that is unless we're in the business of baking bread and making locks in the cloud, which we are not). For example, why is the "Box" part darker than the "Iron" part? Why does the logo transition from dark to light and then back to dark?
- Back then (2012) when this logo was created, it was the least "worst" out of a bunch of crap logos brought to me to choose from, we were short on cash and already wasted a ton of money and time on other logos, and so I had to make a decision. That team is long gone and IronBox is a much different company today.
For the new logo:
- Choose color schemes that exude professionalism and trusted like blues and grays or make suggestions. Innovation (R&D) is something really stressed here so I'd like to be able to incorporate that somehow.
- Our customers use our software directly with their customers, so it has to convey things like trusted, secure and professionalism and not degrade their reputation in front of their customers (as in "your data is safe")
- Our logo appears in software, so it needs to able to be used with app icons
- I like clean looking fonts, notice that most technology companies are moving towards that, like Microsoft's new logo
- You folks are the creatives so looking forward to what you come up with
In general I like simple, professional looking designs that subtly/creatively conveys information about the company (trusted, professional and innovative)