Awesome logo for exciting dog-focused business needed!
kleinmaj needed a new logo design and created a contest on 99designs.
2 winners were selected from 285 designs submitted by 47 freelance designers.
Some of the designers who made it happen
How kleinmaj started their logo design journey
Who are you known as?
Meat Mutt
Tell us a bit about who you are and the people you reach
About the Business:
Meat Mutt provides high-quality, healthy (e.g., wholesome, organic, certified, traceable), subscription-based dog treats and toys as well as an online store. Note, this will only be for dogs (not cats or any other pet types). Additionally, a percentage of proceeds and efforts eventually will go to help less fortunate dogs and their families.
Target Audience:
Pet owners that cherish their furry friends and who have enough disposable income to provide quality treats and toys for their pets. These people care about health and quality of products their dogs are exposed to. They like the convenience of a monthly subscription. Age of a target customer will vary, but likely over 25 years of age. In addition, people who have friends and family that also have pets and, therefore, are receiving a Meat Mutt subscription box as a gift is another profile of the target customer.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
Values to Communicate with branding and logo:
Some key words that come to mind: happiness, healthy, fun, helpful, an element of luxury, trustworthiness, wholesomeness, earthy and goodness.
Logo Stylistic Preference:
Some descriptors: Fun. Friendly. Warm. Entertaining. Wholesome. Cool. Perhaps edgy?
The logo should be clever. It should also be more minimal / simple instead of being complex / highly-ornate.
Note: the logo should be easy to print on all sorts of media (website, business cards, postcards, shirts, hats, other apparel).
Ideally it is also has a strong symbol so the brand is quickly recognizable (eventually)…
Color Preference:
I am open to your creative input here, but I do like green, black, brown, orange, white. But please be creative!!!
Other comments / considerations:
1) I do want this to also look great when just in black and white format as well (in addition to the color version).
2) Add trademark insignia like: TM
3) Please see attached file with examples of competitor logos that I don't like, logos that I do like and some initial thoughts. But, again, please be creative!!
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