kara.l.mckinley got their new logo design by running a design contest:
A new award for brilliant scientists needs a brilliant logo
Check out kara.l.mckinley's Logo design contest…
Medical & Pharmaceutical
This is an award to highlight the very best biomedical scientists who are about to start as university professors. The name comes from a biological structure, called the leading edge, which refers to the front end of a cell as it crawls along a surface, and also indicates that the selected scientists are at the very front of their fields. The logo should convey that these people have great promise for future research. It may integrate the idea of a crawling cell into the design in a clever way, but this is not a requirement. There are a wide range of different biologists who will attend - some work on molecules, some on bacteria, some on animals and plants etc. They use techniques like microscopy, DNA sequencing and biochemistry. The target audience is professors at universities.
It is not necessary to incorporate the fact that the name refers to a crawling cell. But, in case it is helpful, I have added some images of what this looks like below.
$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
kara.l.mckinley collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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