This project can be either a CURRENT LOGO REFRESH or it can be an ALL-NEW LOGO DESIGN. Either or both directions are welcomed during the submission process.
Two important items:
* We have attached our CURRENT logo in ai and png format for reference
* WE have attached DETAILED GUIDANCE as well in PDF.
Please review each of these items to guide your logo efforts.
OUR ORGANIZATION AND TARGET AUDIENCE
We are looking for a high-end, pleasing, clean and professional look that is easily recognizable. We do have the advantage of significant brand/logo recognition already so we want to try to take advantage of that status.
We specialize in the delivery of advanced training to pilots of all skill levels from small Cessna aircraft through to 747 pilots to teach them how to recovery from life-threatening flight attitudes and situations. We integrate the use of aerobatic airplanes, advanced full motion simulators and online video training products at three locations globally. Our team of pilots are all former military fighter pilots and airlines pilots.
Our target audience is professional and serious private pilots. The majority of our business is career pilots flying business jet aircraft or military fixed wing airplanes. We are well established as the industry leader and need our booth to reflect that reputation.