She was very fast iterating on the design and making edits. She has a modern, innovative design aesthetic and was easy to work with.
How R_e_tonkin started their logo design journey
Who are you known as?
Australian Cycling Holidays pty ltd
Tell us a bit about who you are and the people you reach
We organise self-guided cycling holidays for individuals, families and groups. We have selected a variety routes in beautiful locations around Australia, and do all the holiday organisation - providing bicycles, maps and equipment, transporting luggage, booking accommodation, and providing assistance if anything goes wrong. Because we take care of all the details for you, you can relax and enjoy a care-free two-wheeled adventure.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I'd like a logo that expresses the freedom of being able to cycle, along quiet country roads, beachside paths, etc.
The company provides cycling holidays for a variety of target audiences - families, couples in the 30 - 55 age range, etc. People who enjoy cycling & exploring the outdoors, but also care about comfort, safety, reliability. think silence, sunshine, fresh air, happiness.
locations for the cycling trips are in rural and / or beachside areas - not outback australia! So images on the website will be of headlands, light-houses, vineyards, bays, gum trees, country towns, cafes, riversides, etc. As well as people on bikes.
This is my favourite website and logo - I really like the simplicity of it, and the fact that the writing itself seems french: http://www.frenchcyclingholidays.com/
this next one is reasonable - i like the fact that the writing in the logo looks english... http://www.pedalengland.co.uk/
whereas this one, i don't like as i find it too... active! http://cycletours.activenewzealand.com.