Designer has great communication and does great work.
How obviouslytoc started their logo design journey
We are the first on-line Nationwide Butcher. We are selling Meat online. We want to make our brand appear to be the best place to puchase meat. We sell organic meats, we are the cheapest meat supplier to the public and we are the freshest.
Tell us a bit about who you are and the people you reach
Stay at Home Mums. Person responsible in the home for purchasing shopping groceries and meat.
We are expanding our Victorian state company to an Australian company to supply meat (chicken, fish, lamb, Beef and Pork) to every household in Australia. It stems from selling directly to the public from butcher shops (Deli in the US) but the convenience of shopping at home. We want the logo to convey:
Tag line "Butcher Quality At Market Prices" or "Quality Fresh Delivered"\
1. Clean look / Convey online, direct to public from farmers Convenience of Online shopping
3. The same logo but enabling a piece of the logo to convey the product. (i.e. chicken, beef, lamb etc)
4. Things to think about
a. Australian colors are green and gold
b. Products are Red (Meat, lamb), White (Chicken & Fish ), Pink (pork), Vegetables (Fresh, Green, Crisp)
c. A perception of quick delivery & Convenience
5. Logo should have an Australian feel. Australians assimilate to:
a. Barbecues / Eucalypt trees / Kangaroos & Koalas / Aussie Rules Football / Lifesavers / Sheep, Cows, Pigs, etc / Beer
e. Australian Country (Map of Australia ?? http://www.aussiefarmers.com.au)
6. Ideas on a Logo
a. A Character – i.e. http://www.butcheman.com.au
b. Melbourne Butcher - http://www.melbournebutchers.com.au
c. incorporating Australian flag & Southern cross stars
e. Farmer holding fresh produce in paddock or in front of farmhouse
f. Herding Cattle/Sheep
h. incorporating an Aussie Butchers Delivery Van