OK, so this one's a little tougher. age would be 16+ - seriously, could be someone who is 18, or 80 because is more defined by attitude than age.
The KIND of person this is designed to appeal to is either:
a) Someone who leads an exciting, daring, adventurous life or
b) Someone who likes watching/reading/hearing about people who do.
We can't really think of something to compare this to.
Imagine a book in the travel section of a book store - but it's not a Lonely Planet guide, it's a funky, wacky guide to a certain place.
Or maybe it's a cookbook. But again, it's aimed at people who find regular cookbooks ho-hum and see this logo on a cookbook and go "now THAT would be something different and fun" and buy it for themselves or a hard to buy for friend.
Or perhaps it's a TV show on National Geographic Adventure channel. People see this and think it looks like fun. Not stupid 'Jackass' fun, but still a slightly left field look at the subject matter.
The logo could end up anywhere... on books, TV shows, clothes, toilet paper... you name it... or of course, nowhere... ;-) we shall see.
yes, we know that is a slightly odd description for 'target audience' but hopefully you get the picture.
Our audience are daredevils and rogues. entrepreneurs and adventurers. backpackers and millionaires. mavericks and rebels. People who are free-spirited & appreciate the unconventional.