I love the simple beauty of it, and especially that it shows to my clients that we have a care for design, while my company's work is ultimately to be invisible and to accent the work of the architect, interior designer, and workmanship. It is perfect.
How QualityClientDesigns started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a Christian, classical school with an existing academic logo. We have recently adopted a school mascot, the lion, and would like a complementary athletic logo featuring a lion design.
What industry do you think your business is most related to?
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I am attaching our existing logo. The athletic logo needs to be two-color, like our academic or primary logo. We also are not sure if we want the full-bodied type of lion you might see in a coat of arms or a lion's head. We would probably want more of a stoic lion than an angry one. I'd like to see the designs going in different directions so we can pick. We definitely want something classic, kind of old school that evokes the classic sportsmanship of past eras.
We are also not sure of the text. It should definitely say "Veritas" but not sure whether the word "Lions" ought to be in there as well. We will know it when we see it, so feel free to experiment.