The identifying image could include the firm name, Butler Architectural Group; the initials, BAG; the founder's name, Butler; the founder's initial, B; or a logo/icon that would become recognizable as the firm's without a name or initial.
The image should be able to color adapt to different situations; eco colors for a sustainable event, primary color for something kid oriented, etc. The design should also work in black and white or shades of gray.
The image should be able to be viewed in a professional setting by corporate types, yet maybe have a fun side (BAGgies, BAGgettes)?
The image will be used in the future for business cards, project signs and other promotional material.
The selected image should be available in digital formats I can adapt to various promotional material, ie. web page, brochures, letterhead, business cards, etc. It has been suggested a web file format of .jpg and .png and a vector file format of .eps and .ai.