How Suzi@AnotherApproach started their logo design journey
Who are you known as?
Another Approach Animal Health & Behavior
Tell us a bit about who you are and the people you reach
We provide in-home consultations for dogs, cats, and birds (parrots, cockatiels, and macaws) with behavior problems or training issues. We also provide in-home veterinary nursing care for pets that are difficult to transport to the veterinary clinic or who are chronically ill.Our target audience are people open to alternative and/or holistic methods. We also market to the veterinary community for referrals.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I want to communicate clearly that we treat birds (mainly parrot type birds) and cats in addition to dogs.I like "flowing line" animal silhouettes that are subtle. Here is a link to a type I really like as it is not immediately obvious that the image is actually a dog and cat over a bird. This also shows the shades of blue that I like: http://www.companionanimalsolutions.com/ This particular company is a competitor so our logo can not be too similar to theirs.This is a type I do not like as it is too obvious and blocky. I'm not a fan of solid silhouettes unless they are very artistic: http://99designs.com/logo-design/store/31347
I would like the logo to have a very subtle spiritual feel without being a "turn off" to more mainstream clients.I want to communicate compassion, trust, and professionalism. We will be marketing directly to consumers but a BIG target is also the veterinary community who will refer clients to our services.