The sample concept logo provided uses the name Brew Haus this is not the correct name. Please use Lake Wilcox Brewing Co. The logo sketch is a concept only, not something we are committed too. If you have a better idea we would love to see it and are open to suggestions or feel free to improve upon what we have. Our thought process behind this concept was something related to the lake and the city. We want to communicate the urban lake feel not so much the country cottage lake. See below for some additional information about the lake to inspire you.
We would like the logo to be contained in a border of some form, square or round. The purpose of this is to allow the logo to be used on other promotional material such as coasters, glasses and T-shirts in the future. Ideally we would like the logo to provide the frame work for our 473ml package design in a template style format in the future. When the time comes to add a new product to our line we would like to have a package design that acts as a template allowing a portion of the can to be adapted to the beer style while the logo and packaging information required remain consistent. The logo design should reflect this.
Information about Lake Wilcox to inspire you:
Lake Wilcox is a kettle lake located in the Oakridges community of Richmond Hill, Ontario. The lake is surrounded by both million dollar homes as well as middle class homes.
The lake is also highlighted by spectacular sunsets, a newly renovated boardwalk, mallard ducks, Canada geese, other local wildlife, a beach and a canoe club. The beauty of all this is that it is nestled in an upscale community that has an urban feel in a suburban neighborhood.
After reviewing several craft brew labels/logos we noticed a trend of design styles dominated by both art nouveau and art deco with or without a vintage feel. These styles do appeal to us as we want to compete and not look out of place.
The logo will be used on the packaging which will be a 473mL can. if possible we would like to see it presented this way or flat according to the spec sheet provided.
If you have any questions of need further clarification please let us know.
To have in logo:
Lake Wilcox Brewing Co.
Richmond Hill, Canada