People who want to know first aid but don't necessarily need a formal qualification - eg parents, teachers, community groups workers...
Paramedic teaching first aid online.
Also have other online businesses, but usually design them myself. I am outsourcing this because I am currently a time-poor shift worker.
I would like a logo that is both professional, yet inviting to the average lay person who would like to learn first aid skills in a safe environment (the comfort of their own homes).
I will be using it on a banner and a physical DVD cover.
While it should utilise some of the symbolism that makes it obvious that the site is geared around teaching medical first aid, please don't make it stuffy. Use of colour is welcome, as is family-friendliness.