B[ning] was one of the few designers who really followed our brief and represented the human team at the centre of the balloon team idea.
After presenting several variations on their original design we selected B[ning] as the winner for the simple but effective logo with colour matching text reinforcing the two symbols of balloon and team.
As our business develops I am confident we will work with B[ning] again to obtain variations of this central logo.
How afrilabs started their logo design journey
We are a consortium of African technology hubs with open work spaces in Kenya, Uganda, Cameroon and Senegal. Individually, each hub serves as a nexus for technologists, investors, tech companies and hackers in our community. Together, we form a gestalt entity of connected nodes in a collaborative, Pan-African network.
Tell us a bit about who you are and the people you reach
Our audience is African, global and far-reaching; this includes anyone who is participating in or promoting the growth of the African tech space. One segment of our audience is young African entrepreneurs, web and mobile phone programmers, designers, researchers and the startups that spring from these places. Each tech hub has its own distinct identity, yet shares a common vision of promoting the African technology sector.
Another segment of our audience is investors, VCs, private equity funds, businesses and organizations looking to engage this rising tide of African technopreneurs.
We’re looking for an identity that is is fresh, simple, memorable and captures the spirit of technical innovation in Africa. Specific requirements:
*For branding purposes, the logo or a part of it must be able to stand alone as an icon (favicon, email signature, buttons, etc.)
*The graphic should in general be flat, unless there is a good reason for using depth
*Will need to look good in b&w and greyscale
*The logo and the type (font) can be separate
*The mark is “AfriLabs” with no additional text needed
*Final design needs to be submitted in AI, EPS, PS, PNG and JPG versions
*African cliches (animals, maps of the continent, etc.) unless it works for your design
*Web 2.0 style design
*Run of the mill logo work
*Please do not use stock images or clip art