Advana is a company that aims to power businesses to reach their customers and get them to take action on time-sensitive offers - think about an airline trying to sell last minute tickets or a restaurant trying to fill some tables before the night is over. Through our platform, companies can send messages directly to their customers' cellphones. Upon clicking on the message, customers have an option to interact immediately and finalize the engagement - whether it is a sale, booking something, calling a call center, etc - right there and then.
Our target market is small to large consumer facing business that constantly communicate with their customer base and want to increase the odds of getting a positive response out of these time-sensitive marketing initiatives.
We like to be associated with the "web 2.0" concept - our customers can log on to our site and manage their own campaigns directly.
Some of our competitors are <Apptera, (comment: these folks may be our closest competitor) > 2ergo, smaato, greystripe, adcell, adfonic.
Our Unique Selling Point is our ability to reach a customer on their phone timely and take him <or her> through a rich interactive experience composed of many different medias and modes of interactions (WAP/Web, Voice/ IVR), keeping a consistent and coherent experience all the way until the purchase (or engagement) is complete.
We've been using “Alert, Inform, Engage, Close” as a tagline lately. We like to be associated with increasing our customer's chances of getting their customers to engage with their offers/promotions.