Add a character/icon/image to existing wordmark

videoBustour - Multimediale Stadtrundfahrten

http://www.videobustour.de

Multimedia sightseeing tours are a new form of city sightseeing: unique multimedia tours on buses with on-board video screens.

Our guided city sightseeing tours are accompanied by historic film footage, photographs and audio material, while our unique ‘Movie City’ tours take you to original filming locations and show excerpts from the movies on-screen.

We want you to take our wordmark logo and add a character, a picture, an icon, a graphical element.

Our current logo has the wordmark and two black bars. We want to get rid of the black bars and add a character to the remaining wordmark.

Our greatest challenge is to communicate the combination of two seemingly well-known tools: sightseeing and multimedia. In this combination many people are not sure what it is that we exactly sell.

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Must Have:
We want something, not complicated, to do with coach/bus, to do with film/video, to do with past/present/future.

Good: 2D as in the tiles in Windows Mobile 8.
Bad: 3D as in iPhone App icons.

It may be slightly caricature, funny, not serious, ironic.

video: Font > Droid Sans
Bustour: Font > Absara Sans Head OT
Tagline: Font > Droid Sans

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Nice to Have:
Our company name is compounded videoBustour
The two words may be split by the character video -X- Bustour

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Should Not Have:
Nothing that looks like App icons. No glass. No embossing.

Nothing corny: flames, sunset, film frames, film reels, globus, coat of arms, airplane, compass.

Nothing fixed to one city: No Brandenburg Gate, Eiffel Tower or Big Ben.