Action Scuba Fresh Brand Logo

Action Scuba

New owner of a Scuba Diving shop is looking for an updated logo for a fresh new look and feel. We are currently working on a new website and focusing on a new form of branding and consumer awarness.

Action Scuba is located in the outskirts of Montreal, we focus on retail sales, teaching scuba courses, and travel to local and exotic destinations.

We are trying to get away from the old tired logo. It can be found @ http://www.actionscuba.com

We are targeting consumers in the greater Montreal area, those looking to learn to scuba dive and those who already dive. We want to target a younger crowd, looking at focusing on both men and women ages 20-40 years old.

We want this to be a logo that we will be proud to wear, and is appealing to consumers.

I am looking for a logo for "Action Scuba" that includes text and a graphic, where the graphic could be used as a stand alone branding icon.

Logo should not be too busy, looking for something sharp that people would want to wear.

Logo will be used on signs, shirts, and various promotional products.

I had an idea of the Action Scuba name, and a tribal sea turtle with the dive flag embeded in scale design of the turtle's shell. The 2 following links had given me the idea.

http://www.littlecayman.com/diving/dive_shop.php (the dive shop logo not the resort)
and http://www.divelodge.com/

I am not set on that idea, and am looking at and am very open to any ideas.

I look forward to seeing all designs.