Accounting company needs help launching new identity!

Rowie Walker Accounting Services Inc.

We're a small company of bookkeepers and accountants - 6 of us to be exact. We provide a range of accounting-type services (with the exception of taxes - we don't do taxes!) to help small businesses.

Companies hire us when they are too small for a full-time controller but need help with financial plans and controls. We love to help them grow!

We're in Don Mills, Toronto and have been in business for over 15 years.

The website for the parent company (which was sold last year and no longer exists) is here: http://www.rwa-software.com/ - hopefully it will give you an idea of the colours and design style that we like. I suppose you could say we're a little conservative. But we do like a bit of flair :)

Our target market is small businesses and accounting firms. These companies tend to be conservative and budget conscious. They want reliable service from people that they trust. We want to tell them that we've been around for a while, we don't plan on going anywhere and we know how to help them.

*NEW* The boss is open to short-forming the name to RWA but should also have a version incorporating the whole name: Rowie Walker Accounting Services Inc.

*NEW* Please make sure to put as much emphasis on the "Accounting Services" as the "Rowie Walker". Despite having her name in the company brand, she is quite modest!

We don't want to use too many colours - maybe a maximum of 4.