It is a web site for dating, which is going to calculate compatibility between partners using 7 aspects. We would like to link these 7 aspects wit the rainbow collors (and the chackras). Red color is for physical attraction, orange is for sexual, yellow for satisfaction and so on...
An image or shape that is easily recognizable is used to represent your business.
Letters/initials from your business name are used to create a logo.
Organization name enveloped by a pictorial element or shape.