OwnCity is a startup right in the intersection of FinTech and CleanTech, as the mission is to democratize investment access by crowdfunding for local citizens to local energy efficiency projects. Examples include: renovating/retrofitting schools, universities, businesses, or any other physical asset (buildings) that can be optimized. Once you have invested in a project, the payback period is approx. between six to eight years. For you to feel comfortable putting some of your savings into such an investment, having the option of liquidity is absolutely essential. This concept is made possible by using a blockchain application that allows you to trade your investment (token), and therefore get your money back any time you want.
In essence, OwnCity is not just delivering cost savings by energy efficiency, these investments also have the potential of adding tremendous indoor air quality benefits -- meaning building owners get higher productivity and better indoor health.
All of the above will dramatically make cities and the communities more resilient to economic crisis, and heighten learning and productivity indoors.
I personally see it as a difficult task (hope you don't) to strike a balance in the design of my logo to make it welcoming, but also signal legitimacy and a high degree of integrity, while not appearing boring as it has to be fun to invest in your own local community and therefore investing in yourself.