Tea in the City - brand
We live and work in cities. We commute, we socialise, we keep fit. We drink tea, as it gives us a break from our busy lives, it keeps us healthy, it makes us inspired. Tea fuels us, and we fuel the city, past, present and future.
Fairly simple with limited colour (one or two max, preference for monochrome, unless you can convince me otherwise). I very much like the old school circular logos, and a good logo would draw inspiration from the past, but place it in the current times, without looking too much like an app. A neon friendly logo could work. Or anything else that you feel channels the vision of the brand.
The logo will have to work in a number of places: on physical tea packaging of various shapes and sizes as well as an e-commerce brand (desktop/ mobile). I am also planning to combine the logo with more complex illustrations of botanical/urban nature (later!), hence the request for simplicity of the logo.
I attach an example of an iconic logo (the Strokes), as well as a couple of others that caught my eye and would potentially be good to explore further as ideas. Hopefully this is enough to get you started, please let me know if you have any questions.