I'm open to suggestions on the design elements. I know what I don't like: I don't like purple (plums come in amazing yellow, red and green shades, too!) or plum shapes for the logo. There are enough "plum" companies who use that.
The colors of the green and yellow plums here are pretty awesome and refreshing -> http://www.tomatokumato.com/tag/green-plum/
I also work in Rescue and other emergency service roles and am not one to shy away from bright, vibrant colors in a logo or background.
I'm open to something a little more sharp than a logo that's a plum shape that says "plum" in it.
The logo should reflect values of... fast engineering, low-overhead costs & nimble operations, smart, elegant and non-obvious solutions.
Medical/surgical and engineering iconography is totally germane to the business, so if those fit in, go for it.
I'm capable of modifying the AI files of the business cards for other employees, so please specify font used for names/titles/phone and ideally use a font that will be <$50 to purchase (or free) for this part of the card.
I'm looking forward to seeing what designers come up with and will be providing feedback readily over the next week. I've also got other companies that I'm spinning out of the consultancy that will require logo/card/website/etc design and would love to have a regular, trusted designer to collaborate with in the future.
Proprietor, Plum Product Development, Inc.