PeaceFull Pantry is a social enterprise that operates an organic and natural foods buying club. We are located in the picturesque Peace River country of northern Alberta. As a buying club we have many members and collectively we have purchasing power to buy bulk amounts of food (grains, beans, fresh fruit and vegetables, meats, eggs, honey, grocery items etc) from local farmers and fairtrade wholesalers, and then divide it up amongst those who order. We build community with one another and create a viable marketplace for local producers to test their wares and grow their market share. We are committed to strengthening our local food economy by putting our food dollars directly as we can into farmers pockets and supporting agricultural practices that are good for the environment, good for the farmer and good for us.
Target market: professionals who have come north for work, and want the same organic food options that bigger cities offer. They are internet savvy and all ordering and communication is done online. They are looking for high quality products and are prepared to pay premium prices for the quality and for knowing their food is produced in a sustainable and organic way.
Tone: Pantry Days have a farmers market vibe that is vibrant and connected. The produce looks awesome and folks are excited to pick up their orders and get cooking. We can be a bit quirky, but always grounded and love simple pleasures of good food. Our logo should reflect this.