Yuhok not only created a logo that captured what we were looking for, but did not know in the beginning, and was great to work with by quickly responding to feedback and sharing ideas to help us see a vision for the new logo.
How joel 4D started their logo & business card journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
Kuali is an open source community project that has been building
administrative systems for highered for ten years. The Kuali
Foundation is now founding a commercial entity, KualiCo, to lead
development efforts going forward. The new company will move products
to the cloud and develop quality software with modern technology. This
is a developer-focused company, that's passionate about community
engagement and exceptional service. Our target audience includes
university CIOs and other administrators, as well as prospective
What industry do you think your business is most related to?
Other color requirements
We can be creative. The current org branding is at kuali.org. We have
the freedom to rebrand and reinvigorate. Check out the sample blue and
green uploaded for one idea. The website will have a lot of white
space, very clean lines. A symbol or icon might be a nice touch.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
fun, modern, cool, but still HigherEd, so must represent trust and
value. These are enterprise software products, not sold to end-users.