Crazy Wisdom is a Buddhist term – it literally means knowing something without knowing why – and refers to different physical practices that help the body and mind come to realisations, again without knowing how.
My vision of a logo/brand is something along the lines of 'The Fool' from classical Tarot. The Crazy Fool who actually knows more in his innocent awareness than the most learned scholar.
A sort of Fool, updated for the modern world, and quite dynamic – but with a worldly air – ie: he should be a bit sexy and cool.
And I think there's a sense of this fool character tapping into ancient wisdom, being illuminated from the inside somehow.
The target audience is sophisticated and intelligent – people who would recognise the references in the work, but appreciate that they're being reinterpreted for the modern world.
I'm not thinking of a drawn artwork - but it may have elements of that - am open to creative treatments.
And I would like the words 'Crazy Wisdom' incorporated into it - and perhaps 'Crazy Wisdom School' - depending on how it looks.