I think it's important that I can give you some background on my perspective, and a glimpse inside my heart and my thought process of what I am trying to capture with Upstate Alive. I'm hoping you can capture the heart, passion and transformational culture we are working to create in your logo design.
It is our perspective that Church/Christianity as a religion in America is BROKEN. It doesn’t work. People are rejecting it. The world is rejecting it. Rather than admitting the truth, we (Christians/Church) keep coming up with different ways to repackage, rename and recycle the same old junk, mistakes, and approach to ministry/life that does not make a difference in the where it matters most… in the lives of everyday people and our misgivings and mistakes have turned turn people, even nations, away from God. The church as a whole in America is quickly becoming irrelevant. “Upstate Alive” is going to change that – it is our mission, our purpose, to change everything by changing how ministry is done at the local church level and beyond.
Upstate Alive is a place were things are “Alive”. What things are coming Alive:
1) God: The Power, Love and Spirit of God to transform the world is coming Alive.
2) People: A place where Real Faith connects and impacts a person’s Real Life. The person is empower to make a real difference in life by a process/heart that is designed to invest, empower, and equip them to find their personal God given purpose and motivate them to live it. Upstate Alive exist for the people and helping them find their purpose in life… it is not here so people can come here and support and build a kingdom for the pastor/leadership. We exist for them and for what God wants to do in their life.
3) The Transformation Process: “Alive” to us also means a “New Attitude and New Christian/Church Culture” while at the same time letting the “Old Normal Typical Church/Christian Culture and Attitude" die and disappear.
The Normal Church/Christian Culture as we see it means: Dead, Empty, Meaningless Worship, Counterfeit Love, Superficial Relationships, Rigid, Conditional Love, Conditional Acceptance, Manipulative Leadership, Politically Driven, Power Struggles, Wrong Motive, Self Seeking, Going through the Motions. THIS IS NOT US. THIS IS WHAT WE WANT TO CHANGE.
The “New Attitude and New Culture” I referred to above is this: Building a Transformational Culture: One that is Life Changing, Healing, Loving, One that showes the full level of God’s Mercy and Grace to everyone. Accepting and Inclusive to everyone no matter their past mistakes, brokenness or their social/economic status etc. We are driven by Unconditional Love for others. We will show respect and love for all people, even those we don’t agree with, and/or those that we don’t understand or especially those who don’t agree with or understand us. We are a place for Second Chances, A Place of New Beginnings, we offer Hope, Joy, Peace. The culture is Non-Judgmental, Non-Hypocritical, it's a Safe Place, a Powerful Place where hearts and lives are being changed daily.
More than anything we want to Tear Down the Barriers and the Walls that have driven people away and caused them to reject God, the church and Christianity as a whole. We want to rebuild trust and faith in people and give them something that they can believe in, something they can respect, and something that honors God.
TO SUM IT UP:
We want our Logo to Communicate that we are: Different, Alive, New, Powerful (in the right way), Real, Loving, Transformational, Hope. We want to communicate that we are on a mission to change hearts, lives, and the world with God’s love, mercy and grace. We want to build bonds, trust and respect between us and the world.
We are Christian, but we don’t want the “Typical Christian Church Logo”. We really want to be Set Apart from the normal logos that more Churches have... but we want to be recognized as Christian if possible. We want to connect our Vision and our Heart to people who are looking for something more, something different, and something Real from Church and God in a very creative way (logo) that shows “Life” (Alive). Even if it is the same typical Christian Church Logo... maybe you can do it in a New and Creative Way with a whole New Attitude.
If nothing else… give us something really cool and memorable that won’t necessarily stereotype us as the same Old Christian Thing. We can and will create the image/reputation behind the logo.
What we don’t want to do is to have to over come the negative impression that a logo can make if it connects the people we are trying to reach with the same ‘old thing’ that they have already experienced and rejected.
I want to thank you all!!! Even if you aren't Christian and you are working on this project, I hope you can look beyond that and see that we just want to make a real difference in people’s lives. We may not share the same view, but I hope we earn your respect because our heart is in the right place.
I look forward to your creativity and expressions of what “Alive” looks like through your eyes from what I’ve tried to communicate to you. Please feel free to lay it all out there... or keep it simple and unique. We are open to whatever you can throw at us. Thank you for helping us to make a difference! We couldn’t do it without you.