We are a yoga studio, offering indoor and outdoor yoga and pilates to people who live in Dubai. Target audience is mostly ages 20 - 50 who are mid-high income. 75% are women but we want to appeal to men too. and in fact grow the men segment if possible.
We have been operating already, offering yoga outdoors and in private sessions (ie. without the studio) - you can check out the website to get a feel for the company. Keep in mind, that the site will be in for an overhaul once we open the studio.... http://www.urbanohm.com & facebook.com/urbanohmyoga
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Something decently strong, nothing too light or pastel. Maybe brick red, rusty orange, lightly rusty yellow... or even purple with grey? Earthy is fine but I'd avoid green/brown since its way overdone for yoga. I'm totally open to suggestions. something that reflect the "urban" element. Not too many colours. I would normally say one or to - but I liked the Nicole Mehta logo above which has four... just keep it simple. I'd like to be able to have one on a light back ground and one on a dark background.