Winning design by ludibes
Winning design by Delia17
logo and business card for Urban Ohm
Kjstokes needed a new logo and business card
design and created a contest on 99designs.
2 winners were selected from 100 designs submitted by 30 freelance designers.
Some of the designers who made it happen
- Simao Finda
- banaspati ≠
How Kjstokes started their logo & business card journey
Tell us a bit about who you are and the people you reach
We are a yoga studio, offering indoor and outdoor yoga and pilates to people who live in Dubai. Target audience is mostly ages 20 - 50 who are mid-high income. 75% are women but we want to appeal to men too. and in fact grow the men segment if possible.
We have been operating already, offering yoga outdoors and in private sessions (ie. without the studio) - you can check out the website to get a feel for the company. Keep in mind, that the site will be in for an overhaul once we open the studio.... http://www.urbanohm.com & facebook.com/urbanohmyoga
What industry do you think your business is most related to?
Other color requirements
Something decently strong, nothing too light or pastel. Maybe brick red, rusty orange, lightly rusty yellow... or even purple with grey? Earthy is fine but I'd avoid green/brown since its way overdone for yoga. I'm totally open to suggestions. something that reflect the "urban" element. Not too many colours. I would normally say one or to - but I liked the Nicole Mehta logo above which has four... just keep it simple. I'd like to be able to have one on a light back ground and one on a dark background.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The basic idea behind the brand is about yoga being part of a hectic, urban life. I describe it as "An oasis of yogic thought and lifestyle in Dubai's chaotic urban world. At Urban Ohm, we help you maintain balance & focus in your life - to keep your "Ohm" - through yoga."
Some additional descriptors: Urban / downtown feel; Part of your everyday life; Inclusive - yoga for yogis, yoga for beginners, yoga as part of your overall fitness regime; Nothing too "out there" or spiritual. I don't want it to scare people off...
If doing a graphic, I'd ideally like a version with the company name, one without the name.
Logo needs to be original. It should look professional but not too corporate. A little funky/urban/modern, but not too much so.
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