Handl Boston is a concierge personal assistant service. Customers are able to engage experienced PAs hourly with no contract or monthly minimum. Our name is a play on what we do: we help our clients handle the demands of city life.
Our services range from simple tasks, such as picking up groceries/dry-cleaning, to more complex tasks like arranging meetings between multiple parties and large scale event planning.
Target Demographic: working professionals in a duel-income household; we would like to present ourselves as luxury-made-affordable, similar to what Uber has done with chauffeurs/towncars.
Key Concepts: Simple, Gender-Neutral, Professional Without Being Intimidating, Approachable/Helpful, Trustworthy
The design for be simple but memorable-- see sample logos below for great examples of the "professional but friendly" vibe we're going for! (Please avoid red/agressive motifs, and please no monogram/initial-based logos.)