Living with Paws - Take the challenge to design a logo for a luxury brand in the pet industry.

Living With Paws

Living with Paws is a not yet launched e-commerce store. The store will supply luxury pet brands from around the world to style-conscious cat and dog owners. Pet owners will have easy access to premium, on-trend and brand focused products that would not be available in mainstream stores. The primary target market is women in the ages of 25-55 years of age. These are professional women with higher than average incomes. They are in a de-facto relationship and are homeowners that generally live in multiperson households (the majority with children). Please see the other details below!

I have built a sample website available for the e-commerce store. You can email me to get the login details. This will give you an indication of the direction I want to go to. I do not like most logo designs that include pet images. I am happy to be convinced otherwise as this is why I have created this contest. I prefer a more retail-fashion style logo that uses a wordmark. The logo must look elegant and sophisticated not cute animal-like. I prefer designs working more horizontal than vertical. I do like a font called Eckhart if that is of interest to design something with that.
Inspiration from websites such as Amara, Coco Republic, Hard to Find, Pottery Barn, West Elm and One kings lane as to the feel I am looking for.