My product is inspirational speaking that is coupled with practical self-help advice for leaders. Additionally, I coach leaders to develop their true potential. Lastly, I provide consulting to leaders who are leading university turnarounds...."Lead a turnaround without losing your soul" would capture the essence of the consulting.
The mission of my organization is to: inspire and support transformational leaders (predominantly university leaders) to get breakthrough results by leading from a point of strength and unleashing passionate performance.
My target audience is young to mid-career professionals. They may work in higher education, non-profits or be self-employed. They are bold enough to transform their lives to connect to a greater purpose/social good.
Here is a specific client:
Jenny 33, is head of fundraising for a large educational non-profit in Chicago; she owns a small 2-bedroom condo downtown, and spends her free time exploring the city and socializing with friends. (She has an annual subscription to the Shakespeare Theater and Steppenwolf and she's a bit of a foodie.) She is involved in several community organizations and is all about collaborative leadership and new positive approaches to human interaction.
She is confused about her work. The work of the non-profit is good but she is not stimulated intellectually and feels like she is losing her creativity. And she questions what her real calling is. She would love to leverage her talent to lead large scale community change. When engaged with groups promoting a common good...her heart sings...she looks like the energizer bunny and has a delightful giggle to with it!!
I am currently writing a book...."Leading with Soul"