This is second time I have used this designer. He is awesome.
How ken.lee started their logo & business card journey
Who are you known as?
Pioneer Cinema Institute
Tell us a bit about who you are and the people you reach
We are an independent producer of documentary and narrative (fiction) films. Our unofficial tagline is "movies with meaning." Entertainment is one of our goals, but we also seek inform, involve and interconnect our audience. The subject matter of our films ranges from social/cultural issues, science, spirituality. We have a philanthropic bent. We really want to make the world a better place and we believe one of the best ways is do it visually, through amazing storytelling.
What industry do you think your business is most related to?
Entertainment & The Arts
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Primary considerations in designing a logo should be:
Our industry: filmmaking, we are visual storytellers
Our name - Pioneer, implies a leader, visionary, at the forefront
We are modern but not not Museum of Modern Art modern (hard angles, glass & chrome). Our logo should feel more organic.
We are small, agile & non-traditional.
We are global - our films films are often set abroad and we target an international audience