Hello designers, we are an artisan frozen confectionery maker in Hong Kong. We started making ice pops under the brand Lola's Ice Pops, please take a look at our branding there (http://www.lolasicepops.com) but we'd like to launch our ice cream under a completely different brand.
Image we want to convey: luxury, elegant, high quality.
Include tag line if possible: Treat yourself
We'd like the logo to be mainly black and white with the intention that the product packaging of the ice cream tubs in the future will incorporate some colors (one or more of these PMS623, 607 and/or 485).
The logo should incorporate some form of an ice cream cup or cone that can be used as an avatar or an icon.
We do not need a mascot-type cartoon character like we have for our ice pops.
No need to have the whole logo that is in an emblem shape that is completely fixed. We prefer to have elements in the font and ice cream icon that can be taken apart and rearranged and used for different purposes in the future, such as printing on paper napkins, ice cream cups, cone covers, etc.
Can make a play on the ampersand.
Brand identity overall should compliment our sister brand logos (hence the colors listed above) but can be entirely different in terms of look and style (that's why we want mainly black and white). Show us how creative you can be!
For your information, all of our ice cream photos will feature a black and dark moody background (some photos attached here in the brief). Logo should compliment this and should have the ability to be made in the negative superimposed onto the dark background of a photo.
Winner of the logo design will be invited for a further project to design the label of the ice cream pints. So when you design the logo, would be great if you have the product packaging in mind as well. We want something that will be simple, timeless and still stand out in the ice cream aisle.