We are creating a brand and seek a firm logo that is simple, clean, modern and iconic. Our design should communicate confidence, integrity, and luxury, draw from architecture and fashion (rather than the "traditional", literal or conservative designs often associated with the legal industry - i.e. please no scales of justice or gavels) and should look good on business cards, letterhead and our website. Vector EPS artwork is preferred. Creative use of dimension/depth, color and font types is a plus. Have fun and good luck!
When clients are considering our firm, we would like them to think of concepts like creativity, strength, security, success, knowledge, solutions, determination and resourcefulness.
RECOMMENDATIONS FOR A WINNING DESIGN:
The following are merely ideas to bring this brand to life - they are by no means limitations. If you've got something that you think we should consider - please submit it. We promise to consider all submissions and will laugh at no one.
Currently we are leaning towards submission that are more name based, rather than icon based - please take a look at the examples provided to see what we mean. However, by no means are we opposed to having an abstract symbol or icon used in our logo just so long as it follows the above criteria. That said, what "icons" may be possibilities for us? We know that we don't want the traditional court gavel or scales of justice. Something universal - demonstrating global solutions, light, strength, ingenuity or power.
Picking 1 or 2 strong (or distinguishing) colors will help establish our brand (i.e. Mountain Dew is always green and red; Home Depot is always orange and white; Coke is always Red and white). We are leaning toward a color scheme with blues, grays, whites, orange, and possibly greens as the primary colors although we are not necessarily tied to any of these. We are willing to give anything a try. We're not a stuffy, old mahogany and brass law firm - we want to show we're modern, creative, clean and sophisticated.
Same concept as our comments on color above. Picking a distinguishing font may help us establish that "brand" through repetitive use in the legal field (think Coke's cursive font or the Nike slant – although we would prefer no cursive). Again, perhaps not… Let's give it a try and see what we can come up with. A good example of contrasting fonts and colors that we like is the “She Knows” logo depicted in the examples, although we would prefer a much more masculine logo. Playing off this, we would like to see at least one example in which the tittle (thanks “Pawn Stars”) or dot above the “i” in “Janik” uses the same color as in “Bohmer “ with contrasting fonts.
Internally, we like designs that are "forward looking". A good example of this is the Bryan Cave logo depicted in the examples. Maybe this requires the use of an eclipse, maybe not. Play with it and have fun.
Thanks again for your efforts - we'll be checking on progress regularly. Please feel free to submit any questions to us. We're more than pleased to respond as quickly as possible. Good luck!