ctb.chen got their new logo & business card by running a design contest:
Hedge Fund Logo and Business Cards
Check out ctb.chen's Logo & business card contest…
Accounting & Financial
Rhizome Partners is a hedge fund. Target audience are high net worth investors and institutional investors. We want to convey 1) rapid growth in the clients' capital and 2) resilience during financial crisis. In picking a name, we looked for a symbol that would accurately represent the mission statement of the fund. We found inspiration in the world of science. In botany, species such as the quaking aspens and bamboos exhibit a phenomenon whereby a single plant can propagate into an entire forest via horizontal underground roots called rhizomes. A majestic quaking aspen forest actually once sprouted from a single tree and a vast bamboo forest sprang from a single shoot. We also saw inspiration in the speed of growth and ruggedness of bamboo plants. Any gardener can attest that bamboos multiply exponentially and are virtually impossible to eradicate once the rhizomes start to expand outward. Aspens are vigorous resprouters following wildfires since the roots are protected from lethal temperatures during a fire. Rhizomes contribute to these extraordinary characteristics of rapid growth, resilience, and regeneration. Hence, Rhizome Partners strives to compound a small amount of initial capital into a vast fortune while employing a risk adverse strategy that will prove resilient over time.
Other color requirements
For logo format, please see the Baupost, Fortress, SAC for examples of logos that I like. For the actual logo, please see sketch. Ideally the logo would show the growth of either 3 or 5 plants coming from the Rhizomes (horizontal roots). It's very important to convey smaller on the left and larger on the right. If possible, please make each one on the right 20% taller than the one on the left. It's important to show that the root in the bottom connects all 3 or 5 plants. For business cards, please see the Credit Suisse, Goldman Sachs, and Rothstein Kass biz cards for example.
$449 Bronze package
Every design category has flexible pricing for all budgets. Logo & business card starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & business card.
Designers across the globe delivered design magic.
ctb.chen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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