Re: Logo - typography with a tip of the hat to the idea of nature and nurture (organic references)
I want women to see our brand as approachable, down-to-earth and feel a strong sense of warmth, femininity and nurture. The logo needs to be full of heart (please not clip art hearts) and also beautiful to look at.
Some ideas we are play around with is clear font for 'the bumpy road' (e.g. see the wild forager logo uploaded for inspiration )with a form of handwritten typography for the tag line 'wellbeing for mothers'.
We like the idea of a wreath, abstract heart or circle references around the words with a reference to nature. We are trying to balance strong, clean, modern design with femininity.
Please look to uploaded logos for inspiration, particularly 'the wild forager'. This is the style we are looking to reflect.
I DO NOT want any cliche clip art mothers holding babies or pregnant stomachs please.