2/7/2016 at 9:17pm EST: I just uploaded a photo of a Franklinia flower which is generally the shape I think the ink sketch should have. Because it is a natural flower, there are a few irregularities in the outer shapes of some of the petals which I would want corrected since this is for a logo.
Because the flower ink sketch will be the component of the logo that pays homage to the flower's colonial era roots, the company name font should be more contemporary and yet still classic and timeless (not too trendy where it will look dated in a few years.) I also like the inclusion of the home city of my company: "Philadelphia"
The recent design depictions are getting a lot closer to a final version that would work for my new company. I am greatly appreciative of the Designer's considerable efforts - you are a talented group!
2/7/2016 at 7:4am EST: I just received the first design submission and realize that some of my style parameters in the 99 Designs "Style Attributes" section were not depicted accurately: I would like the rendering of the Franklinia blossom to be more beautifully organic and literal than a modern looking, simplistic rendering. Making the blossom too modern loses the beauty of the natural waves in the flower's leaves, stamen...etc. Also, I don't think the company abbreviations need to be incorporated into the blossom itself. It looks too forced and distracts from the beauty of the flower. Finally, it seems that all renderings should propose a simple black and white rendering of the logo since I am not 100% certain of the colors that might work well with the final logo. (This will be helpful to see, regardless, since I need to confirm that the logo looks great in simple black and white printing in case color printing is not available in some instances.) If color is used in the logo, it would seem that a neutral, naturalistic palette plus simple black and white should be used to stick to the colonial era meets modernism feeling I am seeking from the logo design. Thanks very much to all! Mia
I have begun drafting some content for a web site that is yet to be created and will attach it to this request so you can learn more about me. From a design perspective, I really love the aesthetics of modern architectural and interior design and modern furniture design. I live in an old mill house in Fairmount Park in Philadelphia would like my company logo to represent an amalgam of the merging of colonial (Ben Franklin era) tradition and elegance with the clean, classic and timeless design aesthetic of modern design. The Franklinia tree after which my company is named has a lovely blossom which should feature prominently, somehow, in the logo design. I also love fashion design and am a fan of a wide variety of designers from Carolina Herrera to Helmut Lang to Proenza Schouler.