kcharnas got their new logo & business card by running a design contest:
Design Logo & Business Card for Fondue Restaurant - Melting Pot CRAVE Logo
Check out kcharnas's Logo & business card contest…
Please reference attached brief. About Melting Pot CRAVE: Melting Pot CRAVE will be a new smaller restaurant format of The Melting Pot that is currently under development. The Melting Pot is a 43-year legacy brand that dominates the fondue market. For history about The Melting Pot, please visit https://www.meltingpot.com/history.aspx. Melting Pot CRAVE will be a modified version of The Melting Pot that is more contemporary than the legacy brand and has a smaller physical footprint and a lower price point. The Product: Melting Pot CRAVE will be a restaurant focused on serving craveable fondue items (especially cheese fondue and chocolate fondue) during the dayparts of dinner, lunch, bar/happy hour and brunch. Additional offerings will also be available such as prepared entrées, paninis, shareable sides, small bites and elevated drink offerings. The Environment: Melting Pot CRAVE will be contemporary, yet approachable. The open design will create a high energy environment that showcases our exceptional food and beverages. The bar will be a central element to the restaurant design along with patio seating. The restaurant will also feature visible stations where team members prepare cheese and chocolate for guests. Target Audience: Individuals who are looking for a different kind of food/dining experience that satisfies their craving for The Melting Pot’s delicious fondue in a quick, low-key environment. • Millennials are the primary target: 25-40 years old, both women and the men in their lives. • Centennials are the secondary target: 18-24 years old, both female and male. • The tertiary target is Xers: 40+ years old, both female and male. Industry: Restaurant – Casual Brand Values: Passion, Respect, Diligence, Innovation, Family & Belonging
Please reference attached brief. Logo Style Name: “Melting Pot CRAVE” is the name to appear on the logo with a greater emphasis on the word “CRAVE.” “Melting Pot” is synonymous with great food and service therefore we want to leverage that in the name, but “CRAVE” should visibly take the lead allowing guests to easily distinguish between the legacy Melting Pot fondue restaurant and the new smaller restaurant format: Melting Pot CRAVE. Design Style: Contemporary and Casual Logo Type: Wordmark (add separate pictorial mark) or Combination Mark (word + pictorial) Colors: Consider natural food colors and avoid colors that are too bright Mood Board: Brands with a similar in-store look/feel vibe include: http://noble-crust.com/, https://bartaco.com/, https://www.truefoodkitchen.com/, https://www.mymidici.com/, https://www.meltshop.com/ Other brands with “spin off” evolution logos: https://delfriscosgrille.com/, http://www.shulaburger.com/, http://www.rrburgerworks.com/, https://eathoots.com/ Creative Considerations (optional): Consider designing a version of the Melting Pot CRAVE logo incorporating the word mark “Melting Pot” from The Melting Pot’s legacy brand evolution logo. Find the vector version here https://frontbb-my.sharepoint.com/:u:/g/personal/koneal_meltingpot_com/ETWMzsbgmnVCjOJpNM3HbDkBaI57DjLxk30WvALsloOwlA?e=Oty2g and reference our Red Bank https://www.meltingpot.com/red-bank-nj/ and El Paso https://www.meltingpot.com/el-paso-tx/ location websites. This is optional as we would like to see versions with and without the use of this word mark.
Every design category has flexible pricing for all budgets. Logo & business card starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & business card.
Designers across the globe delivered design magic.
kcharnas collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
This is my second project with wilndr. He works very quickly and listens to feedback. He has a fantastic eye for design and does beautiful work. He brought my idea to reality and I am thrilled!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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11 days ago | 8 min read