Who We Are:
• BETR is a “relationship app” that focuses on helping women find better partners, go on better dates, form better relationships, and be better partners.
• We are the first to combine private social networking, match-making, and curated relationship-related and self-growth content on to a single platform.
• To help people live happier lives, form closer relationships, and find their “happily ever after”.
Who We Target:
• Primarily Generation X (35-50) – roughly 65 million people in U.S. in 2016, growing at X% and expected to surpass Baby Boomers by 2019 (Controls X% of disposal income; Y% are internet and mobile savvy)
• Primarily BUSY women – those who value TIME as a precious commodity. For example,
o Career-driven professionals (more senior roles and responsibilities)
o Single mothers looking after family and household
o Re-married with children and blending families together
o New movers to new city / neighborhood with children
• Users who are focused on not only starting new relationships, but also building and fostering them
About: BETR is a relationships app focusing on forming better matches for a better you. It’s not just a match-making site, but a place to build a community - or a sisterhood, if you will - for “real” women who are busy with their career and family and don’t have the free-time to text instead of date. Join now and get real life advice from women just like you to help you go on better dates, build better relationships, and be a better partner.