Alexandru is a skilled technical designer who can produce a professional client workflow and presentation of work. We had good communication and efficient progress throughout the project.
- win wonz
The design fit what I was looking for in terms of simplicity with yet with a striking look.
How keithho started their logo & business card journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We produce and sell novels for the educated, modern individual who loves literature and is sick of the trashy, mind-numbing entertainment prevalent today. The books from Corridor Publishing are simply great stories that are tasteful. Books that our customers would be proud to be seen enjoying.
Our ideal customer is a 20 year-old Bachelor of Arts graduate in California who likes to think of herself as modern and progressive, yet retro and nostalgic. She likes to talk about intellectual topics and recommend books to people because it shows that she has non-trashy hobbies and that she has good taste.
What industry do you think your business is most related to?
Entertainment & The Arts
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We chose the name Corridor as a metaphor for travelling through books, which are like doors to other worlds.
Brand Personality: Minimalist, humble, genuine, tasteful
We like the memorable yet unintrusiveness of the faber and faber logo. It is minimalistic and versatile; unlike Penguin's, it does not clash with book covers and can be used almost everywhere.